Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Online discount clothing retailer Bluefly this week launches a seven-figure print effort positioning its e-commerce site as a “lifestyle” option.
A print execution breaks Wednesday in Time Out New York featuring the same dark and light blue tones that color bluefly.com. The new tagline: “The Outlet Store In Your Home.”
Bluefly hopes to build a name with consumers that gels with their desire to purchase discounted clothing from designers such as Tommy Hilfiger, Prada and Ralph Lauren.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in