Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Redband Broadcasting (www.redband.com), a San Francisco-based provider of Net audio content management and distribution services, today signed an exclusive deal to become search portal AltaVista’s talk-radio content provider. Redband’s content will be integrated with AltaVista’s multimedia search functions.
The deal broadens RedBand’s content distribution, and will allow both companies to share in advertising revenue.
AltaVista is also providing a new Audio/MP3 service to Palo Alto Cafe, Music Backstage and Net Living, three Redband audio programs.
As part of the agreement, Redband will provide headline feeds, news and other timely audio content for many of the centers throughout the AltaVista network, and develop a co-branded site for the service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in