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Rare Medium, New York, announced its latest acquisition, Toronto-based Hype!, last week as part of an ongoing expansion strategy. The plan also includes the creation of a new post solely focused on mergers and acquisitions.
Hype!’s clients include Dun & Bradstreet Canada, Motorola Information Systems and Johnson & Johnson Medical Products. Terms were not disclosed.
The move follows purchases of I O 360, also in New York, and DigitalFacades, Los Angeles, both of which have taken on the Rare Medium name.
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