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Productopia, a San Francisco-based product information and buying advice source, today announced an agreement with America Online to make Productopia’s product guides available in the shopping areas of AOL, AOL.com, Netscape Netcenter and CompuServe.
“It’s a pretty huge deal and a great validation of the role we play in the shopping process,” said Productopia vice president of brand marketing Mark Brutten. He said the contract with Dulles, Va.-based AOL precludes any discussion of its terms.
Productopia’s editors create buying guides that explain what features to look for in various products–ranging from apparel to electronics to sporting goods–and how to evaluate quality.
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