Web analytics firm Primary Knowledge, New York, today launched Primary Knowledge for e-Content 2.0.
Like the company’s original e-Content offering, the product gives content-oriented sites, such as online communities, the scoop on what visitors to their sites are doing, albeit anonymously. While the first release primarily reported on which content areas were being consumed, e-Content 2.0 gives more complex information.
“We’ve broadened e-Content’s reporting to include things like what it’s costing to attract customers,” said Peter Adams, CEO of Primary Knowledge.
The earlier release might tell a women’s site how many users were visiting the cosmetics area. The upgrade will also report on things like whether site usage by registered customers had dropped or which of five promotional e-mails was most effective, Adams claimed. n
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