IQ News: Power Play - GM to Put Net Bucks Behind Car Site

General Motors is plotting its largest media blitz ever for an Internet initiative with the nationwide launch early next year of its comprehensive online car-buying service, GM BuyPower. To assist with the national rollout, executives at GM’s consumer marketing initiative division said they had hired Zentropy Interactive, Los Angeles.
For now, Zentropy, in which Western International Media owns an interest, has been hired as a consultant. It will collaborate with Catalyst Resources, San Francisco, on upgrading the site to serve a national consumer base, said Zentropy chief executive officer Ryan Magnussen.