IQ News: PointCast Looks Toward Online Transactions

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PointCast is entering the online transaction and commerce market. The push service, which broadcasts content to personal computers, will announce today a new online trading and business services program called Preferred Online Broker.
The program will be part of a new Companies channel on the PointCast Business Network. Online brokers including Ameritrade, Charles Schwab, DLJdirect, Fidelity Investments, E-Trade and Suretrade will provide stock and mutual funds trading services on the network.
Anna Zornosa, PointCast vice president, sales and affiliate development, pointed out that 90 percent of the service’s users own stock and most trade more than nine times a year.




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