IQ News: Adds ABC’s Mitchell To Its Team, the rapidly evolving San Francisco game and entertainment site, tapped ABC Television’s Mark Mitchell for the newly created post of senior vice president of sales.
In his 12 years at ABC, Mitchell, who was senior vice president, daytime, children’s and SoapNet sales, created and sold unique sponsorship opportunities in broadcast properties for mainstream advertisers. Based in New York, he’ll help, formerly Total Entertainment Network (TEN), attract marketers like Pepsi and Toyota, two that have promoted products on the site.
“We have a great interactive ad sales staff right now,” said president and CEO Erick Hachenburg. “At the same time, we believe there are people in traditional entertainment media who have skills that are critical to us, such as working with traditional consumer advertisers to bring them on board.”
Fleeing its roots as a site for hard-core gamers, has found success as a provider of so-called family games–i.e. checkers and hearts–that are both available on the site and licensed to third parties, such as Redwood City, Calif.-based Excite. The site was the Web’s stickiest in August, according to Media Metrix, with users averaging two hours per month. This month, along with the name change, the site was redesigned, and now includes two new categories of games: trivia and arcade.
“There are no barriers to what you can do for advertisers on the Web,” said Mitchell. “It’s a work in progress, and that’s what I want to be a part of.”