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Pogo.com, the rapidly evolving San Francisco game and entertainment site, tapped ABC Television’s Mark Mitchell for the newly created post of senior vice president of sales.
In his 12 years at ABC, Mitchell, who was senior vice president, daytime, children’s and SoapNet sales, created and sold unique sponsorship opportunities in broadcast properties for mainstream advertisers. Based in New York, he’ll help pogo.com, formerly Total Entertainment Network (TEN), attract marketers like Pepsi and Toyota, two that have promoted products on the site.
“We have a great interactive ad sales staff right now,” said pogo.com
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