IQ News: PC Flowers to Celebrate Birthday with Online Promo

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




PC Flowers & Gifts, one of the first companies to focus on electronic commerce, is celebrating its 10th anniversary with a $5 million sweepstakes and a series of monthly online promotions, starting with a Valentine’s Day “his and her” Ford car giveaway.
The Stamford, Conn.-based company, which launched in 1989 on Prodigy, hopes the promotion will increase traffic to its Web site, pcflowers.com, and the co-branded flower and gift services of its 1,200 marketing partners, which include CBS, NBC, Merrill Lynch, Citibank, Travelocity and Reader’s Digest.
“The key to a successful e-commerce company is a scalable back-end ordering process, credit card process and customer support [system],” said William Tobin, CEO of PC Flowers & Gifts.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in