IQ News: Open Sesame - CTW Unveils Ad-Supported Site

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Children’s Television Workshop enters the next phase of its digital existence this week with an ad-supported relaunch of its site. The new venue brings together characters such as Elmo with charter advertisers including Ford, Kellogg Co., eToys, SuperMarkets Online and the Encyclopedia Britannica Internet Guide eBlast. The site, dubbed CTW Family Workshop, is being viewed as a way for the not-for-profit organization to generate revenue, akin to the way CTW runs its custom-publishing magazine operation.


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