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The latest report on Internet ad spending from Coopers & Lybrand and the Internet Advertising Bureau shows the industry’s first significant slowdown: a mere 6 percent increase in spending by advertisers in the third quarter over the second quarter this year. While previous quarters had seen increases in the high double digits to even triple digits, spending in the third quarter reached only $227.1 million, just barely surpassing the second quarter’s $214.4 million in online ad revenue.
Furthermore, the figure indicates that the year’s total will likely fall short of some industry predictions.
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