Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nearly a year after its call for interactive media to shape up at its FAST Summit, Procter & Gamble has made several moves that underscore its seriousness about creating innovative online advertising. Sources said last week that the Cincinnati-based packaged goods giant had selected Red Sky, the San Francisco interactive boutique, as its broadband agency of record, believed to be a new assignment.
Neither Red Sky nor Procter & Gamble would discuss the nature of Red Sky’s work for P&G, but P&G acknowledged it is working with Red Sky.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in