Music site publishers will lead in implementing the latest version of RealNetworks’ streaming video and audio software, the dominant product in this category used on the Web. The firm’s newly launched RealSystem 5.0 multimedia player includes near-CD quality audio that can be delivered over 28.8 modems.
SonicNet, America Online’s Entertainment Asylum, Rolling Stone Online and JamTV are among those that will announce plans to incorporate RealNetworks’ upgrade in Web content going live early next year.
“All the music sites move fast on our technology,” said Matt Hulett, group product manager for consumer products at RealNetworks. “Music fans are Internet enthusiasts. They go to the Net to find out about bands they can’t hear anywhere else.”
Entertainment Asylum (www.asylum.com) on the Web and on AOL will launch a music area in January to broadcast live interviews and performances. It will also offer them on-demand after they have been Webcast. Entertainment Asylum already uses RealAudio and RealVideo to Webcast its Hollywood interviews.
Columbia House will be one charter advertiser for the launch of Entertainment Asylum’s online music venue. “There was so much interest in it we went and found music producers to put it together,” said Scott Zakarin, president of programming at Entertainment Asylum.
Rolling Stone Online (www.rollingstone.com) and JamTV (www.jamtv.com), a Web site that archives concerts and artist information, are merging to form The Rolling Stone Network, which will broadcast concerts, video news Web casts and a nightly show. JamTV includes Intel, Microsoft, BackWeb and RealNetworks as strategic partners for advertising and technology.
Paradigm Music Entertainment’s SonicNet, together with digital music video TV channel The Box, in November launched an on-demand music video site called Streamland (www.streamland.com), sponsored by Levi’s. SonicNet also plans to relaunch its site to incorporate more multimedia into the news.
MTV is planning to deliver more live music to its audience with a forthcoming online concert broadcast series. The music network has not yet committed to a technology partner for the project.
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