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Its new inChorus Pro lets marketers create e-mails that include graphics, animation, voice and sound. Softlink’s proprietary compression technology minimizes download time for the recipient, and the resulting e-mails can be played within any e-mail client, according to the company.
Softlink CEO William Yuan said rich e-mail will drive another spike into the heart of the moribund banner ad. “Banners are annoying,” he said, “but with e-mail, people can choose to read it.”
The Santa Clara, Calif.-based
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