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Microsoft’s local city guide, Sidewalk, will announce several new national and regional advertisers today: BankBoston, Bantam Books, Holland America Line, Nasdaq, Norwest Bank, Recreational Equipment and Sears, Roebuck & Co. The advertisers signed one-year contracts with Sidewalk for national sponsorships that can also target consumers locally in each of Sidewalk’s nine U.S. markets, including New York, San Francisco, Boston and Seattle. The service launched last April.
The market for online advertising for city guides is competitive among Sidewalk, CitySearch, Digital City, a joint venture between America Online and the Tribune Co.,
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