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American Express Co. today launched BlueLoot, a rewards program for users of Blue, the new consumer credit card it introduced Sept. 8. Blue has an embedded chip that’s read by a smartcard reader (provided free by Amex to the cardholder) so users don’t have to enter the credit-card number when shopping online.
BlueLoot rewards card users with points for purchases, typically one point for each dollar charged. Cardholders can redeem points for more than 40 items in an online Rewards Catalog, including merchandise from Weber, Barnes & Noble and Taylor Made.
“It’s important for Amex to offer rewards on Blue,” said Melissa Shore, digital commerce strategies analyst at Jupiter Communications, New York.
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