IQ News: NBCi Signs 3-Tier Deal To Plug ePod Showcase

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EPod Corp., New York, an e-commerce company that provides retailers and advertisers with a new way to merchandise products on the Web, today announced an alliance with NBC Internet, also New York. In return for promoting the ePod–a transactional Internet advertising showcase that contains a merchant’s branded message and targeted products–to its members and advertisers, NBCi is receiving a minority stake in the three-year-old company.
Coming two weeks after ePod’s Feb. 15 launch, the deal lends credibility to the new ad vehicle, which promises to draw more traffic than the oft-ignored static banner, said Geoff Clendenning, co-founder and CEO of ePod Corp.



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