IQ News: NBA.Com Plans To Jump Through Cybercast Hoop

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




After losing a court battle that would bar sports sites from broadcasting real-time professional basketball scores, the National Basketball Association is going one better. The NBA this week tips off NBA.com’s third season with audio cybercasts of every game plus an area that gives a detailed account of each game’s progress as it happens.
The game-tracker section, dubbed “Game Stats Live,” will be joined by the league’s first premium club, “Audio League Pass,” offering cybercasts of more than 1,100 games this season for $19.95.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in