Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By LAURA RICH
Gearing up for one of its biggest promotions since the $100 million-plus campaign behind Windows 95, Microsoft is meeting with agencies to plan a momentous launch of its Web browser, Internet Explorer 4.0, in the fall.
Several new media shops received requests to create what one executive at a contacted new media shop called an ‘on-line phenomenon’ as part of an effort to edge out main rival Netscape Navigator in the browser wars.
‘The launch of IE 3.0
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in