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In what may set a precedent in Web ad measurement, Microsoft has hired accounting firm Coopers & Lybrand to provide quarterly advertising audits of all of the online content properties in Microsoft’s Interactive Media Group.
Although Web auditing has grown rapidly in the last year, as major online properties have sought to develop customized audience reports, this deal differs from industry standards in two ways. First, Microsoft is asking Coopers to audit only Microsoft’s ad delivery system, not the audiences for the Web sites themselves.
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