IQ News: Microsoft Finds New Role For Marooned Content Czar

Embarking on yet another new era in online media, Microsoft has named a new top executive to head up its advertising division, as Steve Goldberg, group manager of strategy and development for Microsoft’s advertising business unit, departs for the company’s Dublin, Ireland, office. Goldberg will serve as product unit manager for the desktop applications division.
Bob Bejan, who had been executive producer in charge of all of Microsoft’s content endeavors, will take the reins.
The replacement accompanies what appears to be the second restructuring in six months as the software behemoth attempts to solidify its position as a media company.
The advertising business unit, which is responsible for ad sales on all Microsoft properties except for Sidewalk–including MSN, MSNBC, Expedia, Investor, Slate and CarPoint–has been renamed the advertising customer unit.