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In an effort to reach kids where they play online, Battle Creek, Mich.-based Kellogg Co. has entered into a six-month sponsorship on Curiocity’s FreeZone.
Washington, D.C.-based Magnet Interactive Communications, which handles some of Kellogg’s interactive work, brokered the deal between the cereal maker and the free kids entertainment site. The syndicated Kellogg’s content will appear at www.freezone.com as “Kellogg’s Club K”–a playpen of games, trivia contests, surveys and Kellogg’s-sponsored chat sessions. It launches today.
Up to this point, Kellogg’s has concentrated the bulk of its online promotional efforts on banner ads and sponsorships to drive traffic to its Planet K site, located at www.kelloggs.com.
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