IQ News: MacManus Group to Merge D'Arcy Unit into Blue Marble

By Laura Rich





Another agency holding group is shifting its new media strategy. The MacManus Group, which picked up new media agency Blue Marble Advanced Communications Group in its acquisition of N.W. Ayer last year, will combine the new media shop’s forces with DMB&B Interactive, the interactive unit of MacManus agency D’Arcy Masius Benton & Bowles.





For now, the shift only affects the New York office, although a similar arrangement is being considered on a global basis.





The first sign of the change came on Friday, May 29, when the dozen or so staffers of DMB&B Interactive, which was made up primarily of freelancers, were informed that Blue Marble would be ‘responsible for interactive capabilities of the agency,’ said one source at the agency.