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Search powerhouse Lycos and shopping bot mySimon both inked deals with Active Research which they hope will not only provide added value and much coveted stickiness to their sites, but provide yet another source of detailed market research data for them to mine.
Active Research, San Francisco, is a provider of Web-based market research and automated search services that, from a consumer standpoint, provide content on products through its Active Buyer’s Guide, located at the dot-com URL of the same name or as a private label back-end option on other sites.
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