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Following an extensive beta-test, LoadTV, a Los Angeles-based subscription platform for on-demand video on the Internet, will begin distributing its 2.0 enhanced CD May 1.
The proprietary LoadTV technology allows users to receive free video content via e-mail, while giving advertisers an individually profiled targeted audience, according to Seth Bedell, executive vice president of sales and marketing for LoadTV. Content can be viewed without buffering regardless of Internet connection or modem speed.
The LoadTV platform is also a pay-per-view business model utilizing personal information security software from Santa Clara, Calif.-based
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