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This week at the @d:tech trade show in San Francisco, L90, the Santa Monica, Calif.-based Internet advertising agency and platform, will launch its L90Latino division to better target the U.S. Hispanic and Latin American markets.
In doing so, L90 joins the growing rank of companies, such as New York-based DoubleClick and Adsmart Network, Andover, Mass., that are looking to tap into the burgeoning Spanish- and Portuguese-speaking market on the Web.
“We think the market is exploding,” said Lee Vann, vice president of L90Latino.
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