IQ News: IQ Data

In College, Students Surf Inscrutably
The question of whether or not college sites will ever wilfully accept advertising hasn’t yet been answered, but it’s interesting to note that the sites’ traffic varies widely even during the school year, and it doesn’t seem to adhere very much to regional boundaries either. How else to explain the popularity of berkeley.edu in the northeast, or the dropoff of traffic to the Carnegie-Mellon site in April?
Total Unique Visitors to EDU Sites, April & December
Unique Visitors (in 000s) April 1999
1 MIT.EDU 1,708
2 UMich.EDU 1,596
3 Berkeley.EDU 1,543
4 UTexas.EDU 1,537
5 UIUC.EDU1 1,494
6 Harvard.EDU 1,357
7 Cornell.EDU 1,138
8 VT.EDU 1,064
9 MSU.EDU2 1,062
10 K12.MD.US3 1,051

Unique Visitors (in 000s) Dec. 1998
1 UMich.EDU 1,540
2 MIT.EDU 1,531
3 UIUC.EDU1 1,439
4 Berkeley.EDU 1,335
5 UTexas.EDU 1,196
6 UNC.EDU 1,004
7 CMU.EDU4 996
8 Indiana.EDU 989
9 UMN.EDU5 937
10 Washington.EDU6 929

Total Unique Visitors to EDU Sites by Region, April 1999
Northeast Region Unique Visitors (in 000s)
1 Harvard.EDU 409
2 MIT.EDU 407
3 UMich.EDU 387
4 PSU.EDU7 369
5 Cornell.EDU 343
6 Berkeley.EDU 330
7 UPenn.EDU 328
8 UIUC.EDU1 309
9 UCLA.EDU 295
10 CMU.EDU4 277
Pacific Region Unique Visitors (in 000s)
1 UCLA.EDU 438
2 Berkeley.EDU 338
3 UMich.EDU 332
4 UIUC.EDU1 290
5 Harvard.EDU 289
6 MIT.EDU 257
7 UCSD.EDU8 252
8 UTexas.EDU 241
9 UNC.EDU 239
10 Washington.EDU6 222
1University of Illinois – Urbana, Champaign 2Michigan State 3Pre-college U.S. educational site. 4Carnegie Mellon University 5University of Minnesota 6University of Washington 7Penn State 8University of California at San Diego

Media Metrix defines unique visitors as the actual number of users who visited each Web site, without duplication, once in a given month. More than 40,000 individuals throughout the U.S. participate in the Media Metrix sample.