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For his entire life, Andrew Zolli has been fascinated by language and the ways in which information is communicated. It was at Vassar College and later as a graduate student at Brown University, Zolli recalls, that he studied cognitive science– the study of the mind/body relationship and how the brain processes information. Today, he leans on his grasp of gray matter as vice president of interactive media at Siegel & Gale, a brand consultancy in New York.
Looking ahead, it is the vernacular that concerns Zolli most about the evolving industry–specifically, duplicitous terminology.
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