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By Anya Sacharow





At 113 years old, Playbill, the familiar yellow and black program handed out at Broadway and Off-Broadway theaters, would seem an unlikely candidate to be a hit on the on-line stage.





Perhaps it helps that the magazine’s current owner, the NewYork-based Birsh family, has owned it for a mere 23 years, and that the reins of the operation were handed over within the last few years to Philip Birsh, the 40-year-old publisher and son of former publisher Arthur Birsh.





The younger Birsh credits the elder for not selling out the franchise, commenting, ‘He never bastardized the name.



















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