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Class V rapids, double diamond ski trails and single track switchbacks are not in the weekend plans of most industry executives. But then, West Shell III is not your typical chief executive. He’s got scars, and he’s proud of ’em.
It was the scars, he’ll tell you, that landed the 43-year-old his latest gig: running Netcentives, a San Francisco online promotions company that rewards Web browsers who become Web buyers. Shell has been the primary architect behind ClickRewards, a commerce incentive program begun in November through which consumers collect ClickPoints for every bouquet of flowers they order or airline reservation they book.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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