IQ News: Insider - Rowe Rules

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At a time when the Internet is referred to in revolutionary terms, Kevin Rowe, president of Eagle River Interactive in Chicago, has ample enthusiasm–tempered with some caution. “I really think the Internet has a chance to do to the world what the phone did,” says Rowe, 39. But, he cautions, “Until there’s a reason to [go online], people aren’t going to change their behavior.”
A finance major and marketing/advertising minor at the University of Illinois, and a graduate of Northwestern’s J.L.



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