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Y&R’s Mike Samet
Mike Samet, the Young & Rubicam executive charged with running the agency holding company’s new media properties, admits the sites produced by the company aren’t exactly envelope-pushing.
“We’re not about ‘next big things,'” says Samet, 48, a Y&R executive vice president and chief executive officer of its recently formed new media unit Brand Dialogue. Even the fairly cool 7Up site, he adds, was only “a wonderful example of branding.” That site, which features the latest technology, targets the youth market with its music and issues-oriented content.
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