IQ News: iLux Makes Marketing Easier with Suite 2000




Software maker iLux Corp. today announced a new product, iLux Suite 2000, that’s designed to enable all the tasks of online marketing, from launching campaigns to analyzing them.
ILux marketing specialist Trang Nguyen said the suite competes with various other apps in the personalization and targeting industry, but is unique in its breadth. “We cross a spectrum of industries,” Nguyen said, “from hit counters such as Accrue, to visitor-analysis applications such as Annuncio–and then we go further.”
What makes Suite 2000 comprehensive, according to the company, is three applications added to the previously released iLux Enterprise: Campaign Manager, Com-merce Center and InStore E-Pilot. Enterprise can merge customer information from all sales channels, including telemarketing purchases and Web visits.
Campaign Manager, which the company calls a “one-stop marketing manager,” can define market segments and configure and monitor campaigns in media including Web banners, email and traditional direct mail. Commerce Center integrates online and offline data so that telemarketers can access Web-based customer information along with call center and corporate databases to make appropriate cross-sell or upsell suggestions. InStore E-Pilot powers kiosks in brick-and-mortar stores, providing purchase recommendations to customers based on their individual profiles.
Government travel service SATO Travel, Arlington, Va., and Global Reservation Systems, Corte Madera, Calif., are beta-testing the product, scheduled for December release.
Nguyen said the target market for iLux Suite 2000 includes Web design firms and interactive agencies, which can use the applications to offer more services and products to their clients. For example, Internet Design Firm of Austin, Texas, will become a value-added reseller of the application.
ILux Suite 2000 runs on the Windows NT and Solaris platforms. Pricing starts at $70,000. The company is considering offering it in the Applications Service Provider (ASP) model as well, in which users can pay as they go for a Web-based service. n