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IBM is nearing a decision in its interactive agency review and could make a choice as soon as this week. The business, expected to be split among several agencies, could total tens of millions in revenue for the winners, sources said.
Company representatives declined comment. Sources said the review, which initially included as many as 130 shops, was now down to less than 10 contenders.
Some of the agencies believed to still be in the pitch include: OgilvyOne, New York, IBM’s lead agency; Nicholson NY, Think New Ideas, New York; Studio Archetype, San Francisco; and Strategic Interactive Group, Boston, all of which already handle work for the Armonk, N.Y.-based
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