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Ad Spending Up
Web advertising spending exceeded $1 billion in 1998, according to InterMedia Advertising Solutions’ InterWatch report. While that number is up from the company’s finding last year, the number is dramatically less than the Internet Advertising Bureau’s year-end tally of $1.92 billion.
Part of the discrepancy is likely due to the differing ways in which the two companies track Internet ad spending. The IAB compiles its numbers by conducting an anonymous survey of ad revenue from a large roster of sites, in a process that is overseen by Price Waterhouse Coopers.
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