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Armed with a $2 million-plus online budget, America Honda Motor Co. kicks off the car-buying season this week with a revamped Web site and banner campaign to tout the 1998 Honda lineup.
As in the past, www.honda.com will get a complete makeover that coincides with the new model year. The site updates will be handled by Honda interactive agency Rubin Postaer Interactive, Santa Monica, Calif. The revamped site will have customization capabilities that enable visitors to rearrange pages within the site to suit one’s interests.
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