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HomePoint.com this week breaks an $8 million print and radio effort to introduce its new positioning to online shoppers. The campaign, its first national effort, features actor Martin Mull and uses the tagline, “You get the point.”
The company expanded its offerings on June 24, changing its name from FurniturePoint.com to Homepoint.com to reflect that it is now an umbrella site for WallArt.com, FurniturePoint.com, LightingPoint.com and AccessoryPoint.com. The site’s target is the 25- to 54-year-old computer user.
Ads were created by Erwin-Penland, HomePoint.com’s
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