IQ News: Hasbro: "You've Got Scrabble"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If your friends can’t come over for a game of Scrabble, how about playing via e-mail? Hasbro Interactive, the Beverly, Mass.-based digital arm of the toy company, will launch the Scrabble Email Game with a real-world promotion, Email Games Day, this Friday, Feb. 5.
To play, one person needs to have the game on CD-ROM, which they can share with as many other people as desired. That person launches the application and makes the first move; then the application e-mails the game as an attachment, along with a link to a downloadable version on the Hasbro Interactive Web site.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in