IQ News: Hallmark.com Revamps Consumer-Targeted Site

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Online consumers at a loss for the perfect words or gifts for any and all occasions, take heed.
Eighty-year-old greeting card and tchotchke purveyor Hallmark today will unveil what company officials are calling the final beta stages of its retooled Web site, with the final site relaunch expected in mid-summer.
Hallmark.com’s new iteration features an e-commerce component, as well as free-to-user e-tools such as an online calendar and address book that will remind registered users when and to whom Hallmark cards and gifts should be sent.
Paul Inman, interactive marketing manager at Kansas City, Mo.-based





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