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GetConnected.com, a portal site offering comparison shopping for connectivity services, today announced the selection of Beyond Interactive as its interactive agency of record. The Boston-based startup will use Beyond Interactive, an independent subsidiary of Grey Advertising, to maximize its customer acquisition and retention efforts on the Web.
“As of late, consumer dot.coms have really been hammered,” said GetConnected.com cofounder and president Sasha Novakovich. “We want to establish our brand, establish credibility and acquire customers at an effective cost per acquisition.”
GetConnected.com,
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