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As advertisers clamor for more accountability from online marketing, DoubleClick and MatchLogic this week will launch new reporting products. DoubleClick will be offering services to media buyers for the first time.
New York-based DoubleClick, which serves publishers with its DART ad management technology, has opened a new unit, Closed-Loop Marketing Solutions, which will launch three products for advertisers and agencies. The services will allow advertisers to evaluate campaigns from inception, including delivery, management and analysis. DART for Advertisers will allow them to manage and traffic ads and easily change creative.
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