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some skeptics would say, yet again–to become a top media company for news, sports and entertainment on the Web, News Corp.’s News America Digital Publishing arm is relying on its television division to plug its online properties. As part of the plan, NADP last week broke the first of three irreverent 30-second spots for Fox Sports Online, via Cliff Freeman & Partners, New York, on its Fox Sports Net stations to raise awareness and build traffic to the site.
It’s the biggest promotional effort to date for any NADP property, which also include Fox News Online and TV Guide Entertainment Network, or TVGEN.
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