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Flycast Communications today launches a new vehicle for advertisers on its network of 1,200 sites. Called Flycast Valet, it offers e-commerce, search and directories to its small- to mid-size Web publishers.Valet will allow Flycast to sell search keywords and sponsorships in major product categories, as well as banners.
“Banners were our flagship product,” said vice president of marketing Lyn Chitow Oakes, “and now we’re working toward providing multiple solutions.”
Co-branded content and commerce offerings are being provided by InfoSpace of Redmond, Wash.
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