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Two technology venture funds–Southeast Interactive Technology Funds and BancBoston Ventures–have come together with a combined $4 million to back a new interactive services company founded by three former senior managers from the New York office of Foote, Cone & Belding Worldwide.
Called Dirty Water, the interactive shop’s 31-member staff is based in New York and led by CEO Peter DePasquale, formerly an FCB senior vice president and group managing director; chief creative officer Sam Gulisano, formerly an FCB co-creative director and executive vice president; and CFO Bob Burgess, who held the same title at FCB’s New York office.
Founded in March, the firm plans to offer online and offline advertising, direct marketing and branding services to early and mid-stage ventures because, as DePasquale said, “the very companies that need branding the most are the least likely to get it.”
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