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EYada.com, an online entertainment radio network, has begun airing audio-enabled banner ads from a handful of advertisers, including Showtime, Xerox, RC Cola and U.S. Army.
The ads, which New York-based eYada.com calls “screaming banners,” basically combine the average banner ad with an advertiser’s traditional radio spot on eYada.com’s streaming medium. The Internet radio network began featuring the audio ads on the site last week and now plans to build on its stable of audio advertisers.
“These are real [radio] commercials on the Internet, which we think have much more impact than a one-dimensional banner ad,” said Dave Bialek, eYada.com’s
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