IQ News: Eschewing Bricks And Mortar, Pittsburgh Store Opens Online

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Just in time for the annual June nuptials blitz, Reset, a New York-based interactive agency, today will launch a wedding site and online store for Weisshouse, a popular Pittsburgh housewares store. The site includes a section for couples to create their own wedding-related homepages, as well as a gift registry and tips from professional wedding consultants.
Valerie Goodman, vice president of business development at Reset, said www.weisswedding.com permits the family-owned business to expand to other markets, minus the physical construction costs.



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