IQ News: EHobbies Adds New Categories, a Santa Monica, Calif.-based online hobby destination, today launched channels for birdwatching, astronomy and comics.
The new categories join trains, rocketry, models, radio control and diecast, already established on the six-month-old site.
“[We want] to become the most complete destination for hobbyists on the Net,” said Brad Sobel, CEO of
Sobel’s strategy is to create 20 hobbies channels that will establish a lifelong relationship with users. Companies such as 75-year-old hobby magazine publisher Kalmbach Publishing of Waukesha, Wis., supply the content that drives traffic to the site. In exchange, these established companies attain a Net presence and a chance to snag a completely new audience; users can sign up for hardcopy subscriptions on the site. EHobbies benefits by scoring new potential customers for its hobby store. n