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EHobbies.com, a Santa Monica, Calif.-based online hobby destination, today launched channels for birdwatching, astronomy and comics.
The new categories join trains, rocketry, models, radio control and diecast, already established on the six-month-old site.
“[We want] to become the most complete destination for hobbyists on the Net,” said Brad Sobel, CEO of eHobbies.com.
Sobel’s strategy is to create 20 hobbies channels that will establish a lifelong relationship with users. Companies such as 75-year-old hobby magazine publisher Kalmbach Publishing of Waukesha, Wis.,
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