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PC games publisher eGames has inked a deal with technology firm Conducent to imbed Conducent’s proprietary ad-serving technology into the game
company’s various download and retail game offerings.
The game software sits on each player’s desktop and serves stored ads to players. Every time a game user logs on to the Net, the ads are updated and tracking information is sent back to Conducent’s server.
Among the distributors of Conducent’s technology is Lycos, which has been offering Conducent-enhanced downloads and which this week will beef up its offerings with the new enhanced eGames software.
Lycos benefits not only from ad revenue but from enhancing user experience and increasing ad reach in the attractive games category.
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