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Giving a whole new meaning to the phrase “for love or money,” eCRUSH, an online matchmaking site, and YM Magazine today announced that they are teaming up. The companies aim to provide a unique romantic opportunity for readers and an unusual promotional opportunity for advertisers.
YM, a New York-based teen girls’ magazine with a circulation of 2.2 million, will include eCRUSH in a special “Catch Your Crush” Valentine’s Day promotion beginning this December. The partnership also will make it possible for visitors on YM’s Web site to access eCRUSH from the YM site.
San Francisco-based eCRUSH primarily focuses on young adults.
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