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Web technology firm eCommercial.com inked a three-year deal to craft Net campaigns for Stan Lee Media, an Internet-based multimedia production company founded last November by comic book legend Stan Lee. The e-mail effort will drive traffic to the SLM site, a comic book-superhero-fantasy Web site expected to go live in August. A registration site went live in January.
Headquartered in Encino, Calif., SLM was founded by chairman Lee, founder and former creative head of Marvel Comics and creator of characters such as SpiderMan, The Incredible Hulk, and The X-Men.
ECommercials are a series of short-form, trackable, e-mail attachments.
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